🏡 Myth-Busting: Are Open Houses Still Effective in 2025?

If you’ve ever thought about selling your home, you’ve probably wondered: “Do open houses really work anymore?” With so much of today’s real estate world happening online, it’s a fair question.

The truth? Yes—open houses are still effective in 2025, but not always in the way people expect. Let’s bust some myths and talk about how open houses really benefit sellers today.

❌ Myth 1: Open Houses Sell Homes Directly

It’s true that most buyers who walk through the door at an open house won’t write an offer on the spot. But that doesn’t mean the event wasn’t a success. Open houses are less about an immediate sale and more about building exposure and creating buzz around your listing.

✅ Reality: Open Houses Drive Exposure

An open house creates excitement, especially in the first days your property hits the market. Here’s what it does:

• Brings more buyers in the door (including those who may not have scheduled a private showing yet)

• Showcases your home’s best features in a welcoming, low-pressure setting

• Puts your home top-of-mind with both buyers and their agents

The more eyes on your property, the better.

❌ Myth 2: Open Houses Are Just for “Nosy Neighbors”

Sure, neighbors might stop in—but that can be a good thing! Neighbors often know someone who wants to move into the area. Word-of-mouth spreads quickly, and sometimes that “nosy neighbor” is the one who tells your future buyer about your home.

✅ Reality: Valuable Feedback & Market Insight

Open houses also give sellers a chance to hear real-time feedback.
What do buyers love? What questions keep coming up?
This information can help us make quick adjustments to better position your home in the market.

🔑 How I Maximize Open Houses in 2025

Open houses aren’t just “putting a sign in the yard” anymore. Here’s how I take them to the next level:

• Professional Marketing Materials: Flyers, info sheets, and QR codes link directly to your property details.

• Brivity Follow-Up Tools: Everyone who signs in is automatically added to my Brivity system, where I can follow up with property details, schedule showings, and track interest.

• Cross-Channel Promotion: I advertise open houses across social media, email, and local platforms to make sure the right people know about it.

This isn’t an “old-school” open house—it’s a strategic marketing event designed to create opportunities.

🌟 Final Thoughts

Open houses may not always sell the house directly, but they remain a powerful tool in the overall marketing plan. By driving exposure, collecting feedback, and using smart follow-up systems, open houses continue to add real value for sellers in 2025.

Thinking of Selling?

If you’re curious about what an open house could do for your home, let’s chat. With professional marketing and advanced tools like Brivity, I’ll make sure your property stands out online and in person.

Contact Samantha Catterall & Shannon Casey | Keller Williams Coastal and Lakes & Mountains